I'm excited to share one of the most interesting projects I had the opportunity to work on!
Track-POD is an advanced delivery management software featuring an electronic proof of delivery app, a mobile solution for real-time driver performance monitoring and delivery confirmation. It's an out-of-the-box, paperless delivery system that works as route-planning software for arranging multiple deliveries in seconds.
Visually it is very beautiful, but the project goes way beyond just the look.
Our focus: emphasize the advantages of the software while captivating new customers and taking the trust of old ones' to a new level. Working with Track-POD, I had a blast exploring ways to visually express the personality of software through playful abstracted shapes and metaphors. I made the full video from scratch bringing together colors, design, and motion to create this unique-looking world of UI.
Sometimes it’s easy to just see the end result and not the journey behind it. The truth is, I faced challenges while creating this video: I worked relentlessly day and night, faced a lack of knowledge, a deadline of a couple of months, and had to figure out how to blend 2D and 3D together, as didn't have much experience in 2D Motion.
While the video isn’t perfect, I feel like I dealt with it.
I hope this story is a reminder that while obstacles may appear in your creative pursuits, there’s always a great opportunity to overcome them.
